Buff City Soap, a plant-based home and personal care brand franchise, today announced it has raised new funding from General Atlantic, a leading global growth equity firm. Buff City Soap will use the funds to support continued store openings, product category expansion, and growth in e-commerce.

Founded in 2013, Buff City Soap’s mission is to create plant-based products free of harsh chemicals and detergents. The Company has experienced rapid growth as consumers are drawn to its differentiated, high-quality offering of soap, laundry, bath, and body products, which are handcrafted daily in each store’s Soap Makery.

The business currently has more than 100 stores across the U.S. and has significant expansion planned for 2021 and beyond. Buff City Soap has attracted highly experienced franchisees who have helped extend the brand’s reach to more than 20 states and have demonstrated strong enthusiasm for the Buff City Soap concept and mission.

“With a handmade product line and a focus on transparency, Buff City Soap has established a loyal customer following,” said Andrew Crawford, Global Head of Consumer at General Atlantic. “As consumers increasingly look for high-quality home and personal care offerings that emphasize plant-based ingredients, we believe there is meaningful opportunity for Buff City Soap’s continued growth through product, category, and unit expansion. We look forward to partnering with the Buff City Soap management team, as well as existing investors Crux Capital and Guideboat Capital, to meaningfully scale the business.”

As part of the transaction, Andrew Crawford will join the Buff City Soap Board of Directors. Additional terms of the deal were not disclosed.

About Buff City Soap

Founded in 2013 and franchising since 2018, Buff City Soap continues its rapid growth trajectory across 20 states and 100+ stores. Buff City Soap’s delightfully smelling and uniquely handmade soap, laundry, bath and body products are disrupting the retail beauty and consumer goods categories, and Buff City Soap was recognized in Entrepreneur’s Top 100 “Best of the New” franchise rankings. For more information visit the Buff City Soap website: www.buffcitysoap.com.

About General Atlantic

General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market-leading businesses worldwide. General Atlantic has more than 175 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, Jakarta, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai and Singapore. For more information on General Atlantic, please visit the website: www.generalatlantic.com.