Consumer

Andrew Crawford is a Managing Director and Global Head of General Atlantic’s Consumer sector. Andy serves as Chairman of the Portfolio Committee. Before joining General Atlantic in 2014, he was a senior member of Advent International’s investment team where he focused on the Consumer sector.

Andrew Ferrer is a Managing Director at General Atlantic and focuses on investments in the Consumer sector. Prior to joining General Atlantic in 2014, Andrew worked at Sycamore Partners, Warburg Pincus and Berkshire Partners, where he also focused primarily on consumer investments. Andrew started his career in the Private Equity Group at Goldman Sachs.

Martín Escobari is Head of Global Growth Equity, Co-President, and Managing Director. Martín is Chairman of the firm’s Investment Committee and also serves on the Portfolio and Executive Committees.

Before joining General Atlantic in 2012, Martín was a Managing Director at Advent International where he focused on the financial services sector. Prior to that, he was Co-Founder and CFO of Submarino.com, a leading Brazilian online retailer that went public on the Bovespa and was sold to Lojas Americanas in 2006. Martin started his career as a management consultant at The Boston Consulting Group.

Sandeep Naik is a Managing Director focused on General Atlantic’s business in India & Southeast Asia. Before joining General Atlantic in 2012, Sandeep served as a Partner and Co-Head of India for Apax, leading investments in the healthcare, financial and business services and retail and consumer sectors. Earlier in his career, he was Global Marketing Manager at Medtronic Inc., a scientist at Mayo Clinic, and a management consultant with McKinsey & Company. He is also the Co-Founder of InfraScan Inc., a medical device business focused on detecting bleeding inside the brain using a handheld device. Sandeep was selected as a Young Global Leader by the World Economic Forum and has served on the Global Agenda Council of New Order of Economic Thinking.

Shantanu Rastogi is a Managing Director and leads General Atlantic’s business in India. He rejoined General Atlantic in 2013 after working at the firm from 2005 to 2007. Previously, Shantanu was a Principal at Apax Partners, and prior to that, he was a Management Consultant at McKinsey & Company

Eric Zhang is a Managing Director and Head of General Atlantic’s business in China. Before joining the firm in 2016, Eric was a Global Partner and Managing Director at The Carlyle Group from 2006 to 2016 where he focused on investments in Asia. Previously, he was Vice President of Mergers and Acquisitions at Credit Suisse in Hong Kong, and prior to that, he was a Vice President in the Investment Banking division at China International Capital Corporation Limited in Beijing.

Rodrigo Catunda is a Managing Director Co-Head of General Atlantic’s Brazil Office. He also focuses on the firm’s investments across various sectors in Latin America. Prior to joining General Atlantic in 2011, Rodrigo was an Investment Banking Associate at J.P. Morgan in São Paulo and New York, focused on Latin America.

Luis Cervantes is a Managing Director and leads General Atlantic’s Mexico City office, focusing on the firm’s growth investments in Mexico and across Latin America. Prior to joining General Atlantic in 2013, Luis was an Associate at Advent International where he concentrated on investments across sectors in Latin America. Previously, he was an Investment Banking Analyst at UBS in the Latin American group based in Mexico City. Luis is a Young Global Leader at the World Economic Forum, and is a member of the Young Presidents’ Organization. He also formerly served as an Adjunct Professor at Universidad Iberoamericana.

Melis Kahya Akar is a Managing Director at General Atlantic and leads the firm’s Consumer investments across EMEA, in addition to focusing on investments in Turkey. Before joining General Atlantic in New York in 2015, Melis was a Vice President at TSG Consumer Partners where she focused on investments in the Retail and Consumer sectors. Previously, she was an Analyst in the Investment Banking division at J.P. Morgan where she concentrated on the consumer and retail sectors.