Consumer
General Atlantic’s mission in the Consumer sector is to partner with and support the founders and management teams of the world’s most innovative and authentic high growth consumer brands and retail concepts. We are global investors who aim to help companies capitalize on growth opportunities within and beyond their core geographies, and we can provide resources to help with key initiatives such as retail expansion, digital growth, and technology investment. We are active across a wide variety of Consumer subsectors, including recent investments in beauty, restaurants, and apparel brands.
Our Current and Former Consumer Portfolio VIEW ALL
Absolute Barbecue ×
Absolute Barbecue is a leading chain of casual-dining restaurants with locations in India and the Middle East.
Authentic Brands Group ×
Authentic Brands Group (ABG) is a leading brand development, management, and licensing business with a diversified portfolio of brands across lifestyle, sports and celebrity & entertainment sectors.
Grupo Axo ×
Grupo Axo is a leading multi-brand, multi-segment retail group, specialized in apparel, fashion accessories, beauty and personal care.
Capital Foods ×
Capital Foods is a fast growth niche Indian packaged foods company that has built a leading position in the Indian-Chinese cuisine category through its wide offering of sauces, condiments, ready-to- eat noodles, soups and snacks under its ‘Ching’s’ and ‘Smith & Jones’ brands.
SÉZANE ×
SÉZANE is a leading digitally native, Parisian fashion brand, founded by Morgane Sézalory.
Today Inc. ×
Today Inc. is a leading Chinese convenience store brand which utilizes a tech-enabled, next-generation retail model to offer customers a differentiated experience.
European Wax Center ×
European Wax Center is a leading beauty lifestyle brand franchise, offering customers a full suite of hair waxing services, as well as its own line of beauty products in the skincare, body, and brow categories.
Grove Collaborative ×
Grove Collaborative is an online retailer of natural and environmentally friendly household and personal care products in the U.S.
Depop ×
Depop is a peer-to-peer fashion resale marketplace popular with Gen Z consumers.
FORMA ×
FORMA Brands is an incubator, accelerator, and curator of next-generation beauty brands.
Consumer Sector Team VIEW ALL
Andrew Crawford
Managing Director,
Global Head of Consumer
New York
Andrew Crawford ×
Andrew Crawford is a Managing Director and Global Head of General Atlantic’s Consumer sector. Andy serves as Chairman of the Portfolio Committee. Before joining General Atlantic in 2014, he was a senior member of Advent International’s investment team where he focused on the Consumer sector.
Andrew Ferrer
Managing Director New York
Andrew Ferrer ×
Andrew Ferrer is a Managing Director at General Atlantic and focuses on investments in the Consumer sector. Prior to joining General Atlantic in 2014, Andrew worked at Sycamore Partners, Warburg Pincus and Berkshire Partners, where he also focused primarily on consumer investments. Andrew started his career in the Private Equity Group at Goldman Sachs.
Martín Escobari
Co-President,
Managing Director,
Head of Global Growth Equity
New York, São Paulo
Martín Escobari ×
Martín Escobari is Head of Global Growth Equity, Co-President, and Managing Director. Martín is Chairman of the firm’s Investment Committee and also serves on the Portfolio and Executive Committees.
Before joining General Atlantic in 2012, Martín was a Managing Director at Advent International where he focused on the financial services sector. Prior to that, he was Co-Founder and CFO of Submarino.com, a leading Brazilian online retailer that went public on the Bovespa and was sold to Lojas Americanas in 2006. Martin started his career as a management consultant at The Boston Consulting Group.
Sandeep Naik
Managing Director Singapore
Sandeep Naik ×
Sandeep Naik is a Managing Director focused on General Atlantic’s business in India & Southeast Asia. Before joining General Atlantic in 2012, Sandeep served as a Partner and Co-Head of India for Apax, leading investments in the healthcare, financial and business services and retail and consumer sectors. Earlier in his career, he was Global Marketing Manager at Medtronic Inc., a scientist at Mayo Clinic, and a management consultant with McKinsey & Company. He is also the Co-Founder of InfraScan Inc., a medical device business focused on detecting bleeding inside the brain using a handheld device. Sandeep was selected as a Young Global Leader by the World Economic Forum and has served on the Global Agenda Council of New Order of Economic Thinking.
Shantanu Rastogi
Managing Director, Head of India Mumbai
Shantanu Rastogi ×
Shantanu Rastogi is a Managing Director and leads General Atlantic’s business in India. He rejoined General Atlantic in 2013 after working at the firm from 2005 to 2007. Previously, Shantanu was a Principal at Apax Partners, and prior to that, he was a Management Consultant at McKinsey & Company
Eric Zhang
Managing Director,
Head of China
Hong Kong
Eric Zhang ×
Eric Zhang is a Managing Director and Head of General Atlantic’s business in China. Before joining the firm in 2016, Eric was a Global Partner and Managing Director at The Carlyle Group from 2006 to 2016 where he focused on investments in Asia. Previously, he was Vice President of Mergers and Acquisitions at Credit Suisse in Hong Kong, and prior to that, he was a Vice President in the Investment Banking division at China International Capital Corporation Limited in Beijing.
Rodrigo Catunda
Managing Director, Co-Head of Brazil Office São Paulo
Rodrigo Catunda ×
Rodrigo Catunda is a Managing Director Co-Head of General Atlantic’s Brazil Office. He also focuses on the firm’s investments across various sectors in Latin America. Prior to joining General Atlantic in 2011, Rodrigo was an Investment Banking Associate at J.P. Morgan in São Paulo and New York, focused on Latin America.
Luis Cervantes
Managing Director,
Head of Mexico Office
Mexico City
Luis Cervantes ×
Luis Cervantes is a Managing Director and leads General Atlantic’s Mexico City office, focusing on the firm’s growth investments in Mexico and across Latin America. Prior to joining General Atlantic in 2013, Luis was an Associate at Advent International where he concentrated on investments across sectors in Latin America. Previously, he was an Investment Banking Analyst at UBS in the Latin American group based in Mexico City. Luis is a Young Global Leader at the World Economic Forum, and is a member of the Young Presidents’ Organization. He also formerly served as an Adjunct Professor at Universidad Iberoamericana.
Melis Kahya Akar
Managing Director,
Head of Consumer for EMEA
London
Melis Kahya Akar ×
Melis Kahya Akar is a Managing Director at General Atlantic and leads the firm’s Consumer investments across EMEA, in addition to focusing on investments in Turkey. Before joining General Atlantic in New York in 2015, Melis was a Vice President at TSG Consumer Partners where she focused on investments in the Retail and Consumer sectors. Previously, she was an Analyst in the Investment Banking division at J.P. Morgan where she concentrated on the consumer and retail sectors.